University of Vermont
University of Vermont
The University of Vermont partnered with us to shake off the hippie stereotypes, and help the world understand the impact of an academic ecosystem.
When the University of Vermont approached 160over90, they were still one of New England’s best kept secrets. Situated on the edge of thriving Burlington, they’d been building an educational powerhouse since their origin. Renowned professors—experts in their fields—came to teach at the school for not only its incredible location, but collaborative academic atmosphere. And an on-campus medical center, a multi-million-dollar STEM-building project and a residential community focused on holistic wellness were just a few of the things taking them into the future.
Despite all that, they were still perceived as having a “laid-back” persona. Associations such as Phish, Ben and Jerry’s, the “420” holiday and epic snowboarding opportunities were eclipsing stories such as cancer treatment breakthroughs, inter-disciplinary food system collaborations and a record number of Peace Corps volunteers.
Beginning with an extensive awareness and perception study which polled over two dozen peer institutions we then sent our team to campus for a week for in-person interviews with key members of the University of Vermont community and honestly just to understand what makes this place so special. After all that data the insight was clear, UVM is a thriving ecosystem, filled with brilliant and empathetic professors who double as published researchers. UVM students are adept at leading outdoor excursions as leading class projects, and resources from a lab on a mountaintop to a freshwater lake. And those are just the a few of the obvious examples that make this place to special. Through a new undergraduate viewbook, admissions presentation, on-campus banners, recruiting video, virtual Google Cardboard experience, and campaign to high school guidance counselors, we began to tell the story of an ecosystem made up of smaller, equally as great ecosystems—where anyone could find their mission in this world.
So far, the campaign has resulted in producing an incoming class with record-breaking credentials. The Class of 2020 has an average GPA of 3.64 and hails from 41 states and 18 countries.
And that’s only the beginning. As we continue our relationship with UVM, we will create work that further amplifies their story.