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Loyola University Maryland

Loyola University Maryland

Loyola University, a private Jesuit school in Baltimore, partnered with us to develop a brand that could represent all facets of the university, and manifest itself in ways that could boost inquiries, applications and help reduce the acceptance rate.


Loyola College was going through a designation change and moving to university status. We paired existing quantitative research with our own qualitative investigation and learned that Loyola’s educational approach produces well-rounded graduates who are infinitely adaptable.


The brand we developed reflects that insight, and continually transforms and adapts. We audited and transformed the external communications to more effectively reach and engage its audiences. This included everything from the development of a new website to how we talk about the president’s dog. We conducted workshops and developed guidelines so that the brand could be lived and carried out by all communicators on campus.


One year after implementation, Loyola saw inquires increase 15%, applications increase 24% and the acceptance rate decline by 18%. Our work for Loyola has been recognized by Communication Arts, Print, HOW, Type Directors Club and The One Show.

Recognized by:

24% Increase in Applications
18% Decrease in Acceptance Rate
15% Increase in Inquiries